Why Brands Prefer Instagram over Other Social Media Platforms

There are tons of reasons why Instagram is the preferred app for most brands as compared to other social media platforms. To know more, start reading.

Why Brands Prefer Instagram, Social Media Marketing
Why Brands Prefer Instagram

Why Do Most Brands Prefer Instagram Over Other Social Media Platforms?


Social media is going through monumental growth with more than 4 billion users. It’s the huge world of social media that has made the connection between you and your leads incredibly easy and high-yielding. 

Social media marketing is one of the effective ways to connect with your audience, drive website traffics, promote your products or services and increase your sales.

Though all social media help businesses to grow, there is one specific platform that leads the way among crowds and definitely leaves all other social media platforms behind even the biggest giant: Facebook.

I do not have to mention how addictive Instagram is if you know you know.

Starting from picture filters to the new addition reels, Instagram has never failed to surprise us. 

Instagram has taken the stage and slowly but actually outshines other platforms. It gives you an endless right set of circumstances. 

In this article, we will shed light on the features that have made Instagram popular enough to get recognized. 

Statistics Speaks For Instagram 

Here are some statistics to let you know why Instagram is everywhere.

  • More than 80% of Instagram users get to know new products and services on the platform.
  • More than 50% of micro-influencers believe that they are getting the best of best engagement on Instagram.
  • More than 40% of Instagram users look and get interested in brands when they locate one on Instagram.
  • More than 80% of Instagram follow a particular business account.
  • 1.15 billion people actively use Instagram each month.

These statistics show why Instagram is preferred over other social media platforms. Instagram helps in international marketing strategy as well. 

Domination Of Apps

People have started using all the social media apps on mobile. Who has time to sit in front of computers and spend hours going through activities? People are busy building their careers and they need social apps with them always, hence mobile. 

Since mobile is used on a large scale, more than 50% of web traffic comes from mobile devices. The number kind of dropped in the year 2018 but now it's back in action. 

Instagram is always successful while bringing more traffic with the help of its smartphone-centric UI. Therefore Instagram has earned its name as the second-most popular platform with 84% engagement. 

Still not convinced? Here are 6 steps that will definitely change your perspective. 

Instagram And It’s Increasing Brand Reach

During the pandemic, the number of users on Instagram has reached new heights. It happened because of the constant new features Instagram provided its users.

The question still remains, why should Facebook be less cared about with 2.5 billion monthly active users?

That’s because Fcaebook’s new update has made the news feed algorithm more challenging. In simple words, Facebook became strict about the advertisers and brands to be heard and seen. 

Instagram on the other hand is less competitive. With 2 million monthly advertisers it provides great scopes for marketing. Bonus is, Instagram reels can make you recognizable overnight. 

Instagram And its Visual Contents 

After using social media for a long time, you should have an idea about visuals being the best way to communicate. Visuals send your message to people. Marketers prefer visuals while doing social media marketing. And Instagram wins hands-down.

The news feed of Instagram is absolutely filled with bilateral visuals. If you use the free Instagram scheduling tool it can come in handy because Instagram shares your content without ruining the quality. Instagram is good at video marketing

To use Instagram in the right way, give meaningful and relevant hashtags so that Instagram discovers you and gives you greater visibility in the future. 

Instagram And Its Stories

People prefer moving images. I mean they prefer videos over written content, therefore audiences are always looking for a glimpse of your brand to resonate. 

To give them that, Instagram lets brands and businesses upload stories of their work and goal. It’s like businesses telling stories to the audiences in the most compelling way. Storytelling on Instagram means it is quite authentic. 

The time span of storytelling has been increased by Instagram up to 10 minutes. An average user can easily use it. Instagram also happens to have 500 million daily users when it comes to posting stories. 

Not only Geo-tagging, text, hashtags, and shoppable features, Instagram also runs ads on stories. Recently Instagram released a new feature called TikTok-Like, reels.

Instagram And It’s Boosting Game

People not only make brands flock to the platform but also generates leads that contain the highest engagement rates.

There are companies that offer Instagram followers in exchange for a price. Paid Followers are mostly genuine and are a combination of fake bots and accounts. 

So whenever you are looking for an influencer for a campaign, do check their authenticity by investigating their engagement rates rather than follower counts. Remember the higher the rates the more chances of that person to be genuine. 

Instagram And Its Conversion Rates

Whatever be your business, always focus on boosting conversions as social media brings tons of traffic and leads to your account. 

Instagram still has the option of delivering returns even though it is not possible to use clickable anywhere on the platform. Clickable links are those that appear in bio, stories, and shoppable feeds. 

This feature makes Instagram a non-spammy platform for customers. It helps marketers to avoid useless clicks. Instagram again wins when it comes to boosting conversions. 

Wrapping It All Up

Social media has become the most important part of our lives, and there is no way to deny it. Wherever we go we need them. 

Among many apps, Instagram has been chosen to be the most useful and entertaining social media app

Instagram is on its way to beating Facebook, in the future, we might see this coming true. 

People trust Instagram and therefore it is the most preferred app than others.

If you have any queries, leave a comment down below.

Read Also: Top 6 Most Effective Types of Social Media Advertising in 2021

The Scientific World

The Scientific World is a Scientific and Technical Information Network that provides readers with informative & educational blogs and articles. Site Admin: Mahtab Alam Quddusi - Blogger, writer and digital publisher.

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