Top 6 Most Effective Types of Social Media Advertising in 2021

Social media is a powerful tool in the world of marketing. Social media advertising has seen a huge boom in the last decade. Let's have a look at the top 6 most effective types of social media advertising in 2021.

Social Media Advertising, Social Media marketing
Social Media Advertising

How to Market on Social Media: Top 6 Most Effective Types of Social Media Advertising in 2021

Social media marketing is a form of digital marketing that involves creating and sharing content on social networking sites in order to connect with your audience, build your brand, drive website traffics, promote your products or services and increase your sales. 


Social media advertising has seen a huge boom in the past decade. Social media is a powerful tool in the world of marketing as it has the ability to influence and move boundaries without restrictions or censorship. Advertisements on televisions are a thing of the past age that revolutionized the traditional marketing and advertising sector.  Now, social media advertisements have got the advertising josh of now. 

Read more: The Importance of Social Media Marketing for Business


Facebook, Instagram, Snapchat, and Twitter allow businesses to connect with a large target market. As a marketer, you have the option to advertise your business on social media, but there are a couple of different types of ads you can use. To create the best social media ad, marketers need to analyze the advertisements of their competitors.

In the following blog, we will look at the top 6 most effective types of social media advertising in 2021.


The below image shows the percentage of internet users who use social media to connect with brands that could help them get what they are looking for.



Facebook ads

Facebook states that nearly 2.18 million people can be reached out through ads, and it is an effective way to reach out to potential customers. 

Facebook and other social media platforms allow small businesses to get in touch with potential customers and keep in touch with current customers. 


Facebook ads campaigns, in general, have three objectives: awareness, Consideration, and Conversions. These social media sites make it possible for businesses to create awareness, share their products and services, and get feedback from potential and current customers. To reach out to potential customers, Facebook is the most popular social media site. 


Many brands, from small to big, are making use of Facebook. 

According to Sproutsocial, “Advertising is how Facebook makes most of its money. The network boasts nine million active advertisers in Q2 2020 and claims that mobile accounted for 92% of its total revenue.”


The success of Facebook makes it an ideal place for businesses to advertise their products and services. That means that Facebook is a great way.


Instagram ads

Instagram has become a place that many brands rely upon for an organized social media presence. Most of the brands prefer Instagram over other social media platforms this time. Instagram targeted ads are the best feature that enables brands to reach out to their potential customers.


According to Instagram Business, 62% of people have found to become more interested in a brand/ product after viewing it in Instagram stories. 


Instagram ads help to stay ahead of the brand curve and boost brand awareness. Instagram ads help reach out to connections easily by making use of ads that fit every brand’s budget. 


Major brands are found to post on Instagram nearly 1.5 times each day, and this shows that brands are making effective use of Instagram for marketing and advertising. 



Instagram is the hub of online digital marketing advertisements and is expected to grow in multifarious ways. 

Types of Social Media Advertising

Influencer advertising 

Influencer advertising is making use of social media influencers to promote brand products and services. Influencer marketing advertising can be carried out by using influencer whitelisting. 


Nearly 91% of luxury brands work with an influencer with regards to their Instagram strategy. 



Influencer advertising is now an important channel for marketers to reach their audience. This channel has now become an important channel for marketers to reach their audience. This channel is expected to grow by 300% in the next two years. These influencers are mostly celebrities or social media celebrities with high influence over the audience. TInfluencer advertising should work best with organized, creative posts with great copies and CTAs. 


In a survey, it was found that 70% of customers trust an influencer over a traditional celebrity advertisement.


Youtube ads

Youtube is the second largest search engine in the world, and it is where people go to learn and be entertained. When you use Youtube as a platform to advertise your business, you will be amazed at the results you can get. It is truly a great platform to advertise your business, and the best part is the cost-effectiveness. 


We know from our own data that online video ads make a significant difference to sales. In a study of almost 400 small businesses, we found that those investing in online video advertising saw a 60% increase in sales within one month.


As TV viewership declines sharply due to cord-cutters and cord-nevers, there's a growing interest in the effectiveness of online video ads. The trend is undeniable - 74% of marketers said digital video advertising will be their most important ad format in 2017, according to the Q2 2017 Video Advertising Bureau report.

Social Media Advertising, Social Media Marketing

Twitter ads

Tweet the tweet and add the ads to Twitter as Twitter has a huge follower base. Twitter ads are effective because they can promote your product, increase your sales, decrease your churn, become your lead generation source, attract new visitors to your site, improve your branding.


Nearly 339.6 million people can be reached out through Twitter ads.



In the past few years, Twitter has been building a large advertising business. In the last quarter alone, Twitter had more than 360 million monthly active users. Twitter is a place where you can connect with them on a daily basis and unlike other social media platforms, Twitter is a place where you can build a business, a following and a brand. You can primarily make use of this kind of advertisement to aid your business. An online digital marketing course can help you in learning how to run the ads campaign and generate leads.  

 

Nearly 79% of Twitter reporters have stated that they took action in checking out the brand after seeing a brand mentioned on Twitter. 



LinkedIn ads

Nowadays, LinkedIn is one of the most powerful productivity tools of the digital era. LinkedIn is the professional network on the internet that people make use of for networking. They do not run ads, but if you spend money with them, they will advertise your content on their site. These ads are very effective and can help you build your network. 


LinkedIn ads can reach out to nearly 13% of the world’s population. 



It is becoming more and more critical for business owners to explore its potential, and LinkedIn is the number one social media platform that aids that. Statistics show that LinkedIn can help you grow your business in numerous ways. It is easy to establish your company's online presence and enhance your visibility with LinkedIn.


LinkedIn is found to have 15x more content impressions than job postings. This shows brands can curate content ads and reach out to their potential customers on LinkedIn.



Tips to carry out Social Media Advertising 

  1. Although it is necessary to have a holistic approach and create a platform on all social media platforms, it would be best to concentrate on one platform and curate ads that create great awareness.Try out which platform suits your business best and concentrate on it more. 


  1. Do not over-promote as this might create spam and create aversiveness towards brands. Advertise smartly and effectively.


  1. Create an advertisement calendar and advertise as per that. Make sure you stick to the schedule and don’t go AWOL or spam. Find the right balance.


  1. In social media advertising, working with influencers can work the best as they create a  personal touch and brand trust among the customers. 


  1. Alway be informed about your target audience and understand the user behaviour in reaching out through social media advertisements. 


Conclusion:-

Social media advertising is one of the most effective online marketing platforms, but it requires a level of skill to produce the results you are after. It is more of a trial and error method, and the more campaigns you carry out, the more you learn what works best for your brand. Hope this blog outlined some of the best social media advertising techniques that you can use to provide greater returns on your investment. Which types of social media advertisements are you looking forward to using for your brand? Let us know in the comments below. 


Author Bio

Karthik

Karthik is a Digital Marketing Head at EchoVME Digital. He heads the development team, SEO team at echoVME, and a trainer at Digital Scholar.
He has been working in the development field for over a decade and is the go-to person for any SEO and tech-related queries.

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