Digital Marketing Challenges and Opportunities - How to Start a Digital Marketing Agency

Digital Marketing Agency
Digital Marketing Challenges and Opportunities - How to Start a Digital Marketing Agency 

Digital Marketing Challenges and Opportunities - How to Build the Best Digital Marketing Agency Team Structure 


Digital Marketing in the Modern World

With the Internet access increasing to almost half of the Earth's population, digital marketing through the Internet, new media, and social media has become the most important means of deployment for ambitious companies. Customer marketing research work is in the virtual reality domain where 61% of Internet users in the world are looking for products and services over the Internet.
Therefore, we believe in the importance of the new media in our time, which has become one of the direct and effective means of communication.
The term digital marketing includes all the marketing steps taken by companies on the Internet, where they benefit from digital channels, such as Google, social media, e-mail, and websites, to connect with existing and potential customers, and to promote their goods and services to as many customers as possible around the world.
The concept of marketing is still about communicating with people in the right place and time. In this context, digital marketing offers many useful platforms to be a direct link between the consumer and the producer.

What Are the Most Effective Digital Marketing Strategies?

Digital marketing or E-marketing depends on a variety of strategies and techniques that include the following:

Create a Blog or Website:
The company's website is an essential element of the digital marketing strategy. It is the place where people have their impressions of the company's commercial products. This is the first method that turns some of them into permanent customers of the company. Therefore, the company must pay great attention to its design process, content, and organization. It is easy for the visitor to move between them, and it is also necessary to make it suitable for mobile browsing.

Search Engine Optimization SEO:
Search engines play a major role in digital marketing or e-marketing. Most people use it when they search for goods and products. SEO is to follow certain steps in order for the company's website to rank higher on the search engine results page. One of the methods used to achieve this goal is to include some keywords within the content, which can increase the ranking of the site.

Content Marketing:
 This method is based on the creation of appropriate content for the products to be marketed and then promoted to attract customers. The content varies according to the desired goal, some are intended to raise awareness about the brand of the company, while the other aim to increase the number of site visits or retention of existing customers. In such cases, the content is either short, simple, or long-term intended to provide information about the product. There are several ways of delivering content, such as e-books and screenshots, Video, graphics, photographs, etc. However, the most important element is to choose content and themes that are relevant to the audience and capable of attracting their attention.

Social media marketing: 
Most businesses use social media to support e-marketing campaigns and increase traffic to their websites. This is based on promoting the content of the company and its products through the platforms of the most popular sites such as Facebook and Instagram. This allows access to a larger and wider audience, increasing the likelihood of new customers.

Pay per Click (PPC):
This means that the more surfers the company raises on the website, the more the company is promoted and the results are faster than SEO. This method depends on paying the publisher of the ad for each click on his company's ad. This method involves paying the publisher of the ad for every click on his company's ad. Google's AdWords is one of the most popular pay-per-click ad networks.



Biggest Challenges for Your Digital Marketing Strategy

Spreading digital marketing channels
Consumers use multiple digital channels, a range of devices that use different protocols and specifications, and different interfaces, interacting with these devices in different ways and for different purposes.

Big competition
Digital marketing channels are relatively cheap compared to traditional media, which makes them accessible to virtually all sizes of business, and as a result, there is a lot of competition for potential customers through digital marketing channels.

Very large database
Consumers leave behind a huge series of data in digital channels, so it is difficult to handle these data professionally to reach the right target to achieve the best possible results.

Difficulty getting a professional marketing team
Despite the growth and spread of the idea of ​​digital marketing in our Arab region, the market is still in great need for professionals in all disciplines, and this makes the task of getting a good digital marketing team a difficult task for each institution.

What is Digital Marketing Team?

Digital Marketing Team is responsible for increasing brand awareness and achieving more sales. This is done through all available digital marketing channels, either free or paid.
There are many disciplines in digital marketing, but not every institution has to have a team that includes all the existing marketing disciplines.
Digital marketing is seen as an easy business since real work is done online. However, many agency owners ignore the importance of team structure that will lead to failure to the business.
Considering the initiatives of inclusivity and keeping in mind the gender awareness,  here we have mentioned some important departments that you can start in your agency.

Creative Department
This department is the core of your agency. It determines the success of your organization
Organizations, as creative fuels the story of a digital marketing agency.
There are many different responsibilities and jobs within an agency that team members perform, but the most common are
  • Designers
  • Art directors
  • Creative directors
  • Web designers
  • Production managers
  • Content writers
Account Department
When you get multiple customers of different backgrounds and start to lose your business, the creative people of an agency can often find themselves to manage accounts and other tasks together. Account management or even an executive, at first, is good enough to start operations.

Finance Department
Finance Department is one of the most important parts of an agency. Finance managers will also be in charge of ensuring that the customer is billed and reminded to transfer the remaining payment at the time. This department is highly responsible for paying salaries, vendor bills, benefits, travel costs, daily business costs that arise, and many other responsibilities related to money. That's why it is important to appoint a good accounting people who can tell you the actual condition of your business.

Digital Marketing Specialties

The size of the marketing team here depends on the size of the organization, the number of marketing channels that you wish to work through, the goals you seek ... etc. In small companies, for example, one marketing specialist may be assigned to perform many tasks.

The following are some of the most important digital marketing specialties:

SEO Specialist
His job is to work on the company's web site to raise its rank in the search engines also works with the writers to ensure the good performance of the content they write to meet the requirements of search engines.

Content Marketing Specialist
The content marketer's job is to write quality content for the company's blog to attract more potential customers. Also, the content writer must be familiar with SEO basics to produce content that is compatible with search traffic.

Social Media Manager
Its main task is to schedule publications, textual content and visual content of the company, and follow up the impressions provided by the public. The social media manager should work with the content marketing specialist to develop a strategy for content dissemination on social media.

Marketing Automation Coordinator
Its primary mission is to select programs that allow the entire marketing team to understand customer behavior, measure the growth of the organization's business, the rate at which emails are opened, the clickthrough rate (CTR) of advertising in advertising campaigns, and the rate of access to potential customers.

Marketing Data Analyst
The function of a data analyst in digital marketing is to obtain and analyze marketing data and results through specialized programs, and then to reach decisions that help the organization to be more efficient in directing its digital marketing efforts.



How to Market Your Business Online and Build Your Own Digital Marketing Agency

Let's say you are a business owner or want to create a new business, and you want to start marketing your business now through digital marketing channels. What should you do? This is what we will discuss in the last part of this article in the form of simple and concise steps:

1. Conduct Market Research
Market research is the cornerstone of the marketing plan. Marketing experts in this step, through specialized software and tools, measure the size of the market demand for the business's products or services and try to gather as much data and information as possible about the target customers.
This step also involves studying competitors and reaching the strengths and weaknesses they have and then determining the competitive advantage that the business will seek to compete with (eg, price cuts).

2- Create an Effective Marketing Plan
In this step the marketing process is developed, the tasks are defined for different teams, the marketing budget is determined, and the digital marketing channels that will be focused on.
The marketing plan is a very important and highly successful step. The plan must be accurate, long-term and short-term. It should contain innovative and smart ideas to ensure that the marketing process is successful and distinguish it from any marketing plan for any other competitor.

3 - Build Digital Marketing Assets 
This includes creating a business website to identify it and helping to attract potential customers through digital content. It also includes the work of professional pages of business on social networking sites. It also includes building a marketing system (buying marketing and analytical programs, subscribing to a marketing service by e-mail, etc.).

4 - Launch a Successful Marketing Campaign
In this step, the competent marketing team is supposed to start its marketing activities and campaigns, and accordingly, the data is collected and analyzed, which is intended to help improve the marketing process and avoid future errors.

Conclusion
Here, we have included some important points on digital marketing, which we hope will be a guide for every business owner and anyone looking to start this wonderful field as a digital marketing specialist.

Digital Marketing Challenges and Opportunities - How to Start a Digital Marketing Agency Digital Marketing Challenges and Opportunities - How to Start a Digital Marketing Agency Reviewed by The Scientific World on July 31, 2019 Rating: 5

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