What is PPC? How to Use PPC Advertising with New Techniques

Are you ready to learn something that could diversify your traffic,  attract visitors to your site, and take your business to a new level of profitability?

Pay-per-click (PPC) advertising is one of the most effective online marketing tools available to boost website traffic and increase sales.

PPC is an online advertising form in which advertisers pay a fee each time a visitor clicks on one of their ads.

New PPC Marketing Techniques can automate laborious PPC tasks, optimize PPC campaigns, boost your ads' performance and take your advertising efforts to the next level. Let's learn how to use PPC advertising with new techniques.

PPC Campaigns
How to Use PPC Advertising with New Techniques

What Is PPC? How to Optimize PPC Campaigns with New Techniques in 2021?

PPC or pay-per-click is an important marketing tool for digital marketing professionals. It has a great potential to grow your business by driving more sales, getting new leads, and generating revenue. But, a lot has changed this year. These changes have impacted almost every industry and business. Marketers are adapting to new strategies to bring their business on track, resulting in intense competition.

If you are using the same PPC techniques you were using last year; you might be missing out on new opportunities. Moreover, the tactics that worked in 2019 don’t guarantee the success of your PPC campaign now. Thus, it’s time to audit your PPC advertising plan and deploy new techniques to ace the PPC game. First, let’s have a quick overview of what PPC is all about and then understand the new techniques that we can use to level our marketing game. And learn How to optimize PPC campaigns with new techniques.

PPC or Pay-Per-Click Advertising

PPC is an internet marketing channel where marketers pay a small fee each time their ads are clicked. In short, it is a way of buying clicks to the Ads and bringing traffic to the site, rather than earning the website visits ‘organically.’

Paid advertising is of different forms – Search Ads, Display Ads, Social Media Ads, Google Shopping, Remarketing, and more. While creating a PPC campaign, you need to focus on the following things:

  • Choose the right keywords relevant to your products and audience searches.
  • Filter out negative keywords that may mislead your campaign’s goals.
  • Stick to your PPC budget.
  • Write a creative Ad copy that attracts the audience.
  • Optimize your Ads and landing pages for conversions.
  • Choose the max CPC carefully.
  • Add a relevant CTA to encourage the users to take action.

Now, moving to the new PPC budgeting techniques to use now, we are listing the best ones based on what previous years have taught us.

What New PPC Techniques to Use?

If you want to optimize your PPC campaigns with new techniques (using AI tools), get started with your PPC campaign with the following techniques:

Leverage PPC Automation

Automation means using AI (artificial intelligence) and ML (machine learning) to automate laborious PPC tasks. With this strategy, you can automate tasks, like identifying the best-performing Ads, find the best bidding strategy, check your PPC account’s performance, find the right CTA, etc. In a nutshell, automation will improve your PPC strategy, providing you with enough time to allocate to other important things.

Use Video Ads

Video advertising has been one of the most promising trends for the last two years and is a great PPC technique this year too. The reason behind the popularity of video Ads is that they look more appealing to get a click than text Ads. As a PPC advertiser, you should use video Ads because more businesses are adopting this strategy. Thus, YouTube Ads or Facebook Ads will continue to dominate. It will take your PPC strategy to a new level. Here are few tips to generate high-quality videos:

  • Interact with a story than a sales pitch.
  • Make sure that your video should connect with viewers than just being about selling or promoting. Selling straight might divert the viewers and affect the purpose of the video ad.
  • Try creating a short video that contains only necessary information.
  • Don’t forget to optimize your videos for SEO purposes. This should be done for the title, scripts as well as description used in the video.
  • Think of your video as a brand that resolves all your viewers' queries.

Geo-target Your PPC Ads

With Google Ads and other PPC platforms, you can target your audience easily now. When you are managing your Ad targeting, you should be focused on the specific geographic locations where you serve. The best way to determine the areas you want to target is by using geographic reporting features.

For example, if you are using Google Ads, look at the distance and location reports to review the Ads’ performance by location. This way, you can take advantage of geo-targeting to select areas where you want to show your Ads. Here’s how to get the most out of geo-targeting:

Try an Alternative PPC Platform

Undoubtedly, search engines are the leading platforms to do PPC. However, as more and more people are becoming aware of where to get products, many niche platforms are also using paid advertising to the target audience. Some of the alternative PPC platforms you can use are:

Facebook Ads:  Facebook is a gold mine for most businesses and contains a plethora of opportunities for marketers. It will help you generate positive results and high conversation. 

Microsoft Ads (Bing): Although Microsoft ads don't get many eyeballs, Bing has less market share in other ad platforms. However, it's simple to use and operates the same way as Google Ads. Also, there's less competition on this platform, which makes the cost per click cheap and less competitive. 

Twitter Ads: With millions of tweets per day, marketing on Twitter cannot get unnoticed. These ads will help you connect with marketers and audiences and gives you high results. Much like other Social media platforms like Facebook ads, Twitter ad campaigns are business-oriented. Ad targeting options in Twitter include: 

  • Geographic: This includes postal code or country code
  • Technology: This is targeted by the device or carrier to be used.
  • Audience: In this, your target according to the specific user characters like interests, their behavior, special keywords, events, and more
  • Demographics: This consists of gender, language, and age. 


Above are a handful of new PPC techniques to include in your paid marketing strategy. You can add these techniques to your PPC plan to win the game. The best PPC strategies are the ones that aren’t just set up and forgotten. So, make sure to test, analyze, and optimize your PPC campaigns regularly. If you are able to align your PPC efforts with the latest trends, you will be ahead of the curve this year. You will be in a far better position to target the right audience and beat the competition.

The Scientific World

The Scientific World is a Scientific and Technical Information Network that provides readers with informative & educational blogs and articles. Site Admin: Mahtab Alam Quddusi - Blogger, writer and digital publisher.

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