Thursday, September 12, 2019

What is Search Engine Marketing (SEM) and How Does It Work? | SEO and PPC Marketing

Search Engine Marketing
Search Engine Marketing (SEM) is a branch of e-marketing which involves the promotion of websites and increases the visibility of a website in search engine result pages by indexing as well as buying ads.

What is Search Engine Marketing (SEM) and How Does It Work?

There are many ways of e-marketing, some of which are easy to achieve, and only require time and effort, specific goals and strategies. Search Engine Marketing (SEM) is one of the most important channels of e-marketing which involves the promotion of websites and increases the visibility of a website in search engine result pages by indexing as well as buying ads.
The biggest power of search engine marketing is that it gives website owners the opportunity to get their products or services to the right customers at the right time. If you choose the right keywords, your ads can appear in a user's search results only when they are in the right mindset to make a purchase. No other types of ads can do this, which is why SEM has incredible power.
This article has specifically extended to online startups, who are trying to find new ways to market their websites or products. Here, we will discuss search engine marketing (SEM), its types and the difference between their methods or strategies.

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is a form of e-marketing or internet marketing that specializes in marketing websites and applications to improve and increase the visibility of the site to be marketed in Search Engine Results Pages (SERPs). As a webmaster or investor, the appearance of your pages in the first ranks or the first page of search engine results means more new visitors you get and therefore more profits you gain whether your website revenue comes from advertising or your site is a web store. The trend towards this type of e-marketing must be patient to achieve the desired results if it works to appear in the freeway "SEO" The owners of quick results tend to the other type of engine configuration through paid advertising in Google "PPC".

How Does Search Engine Marketing (SEM) Work?

Search Engine Marketing (SEM) is paid advertising strategy to show your website on Google's Search Engine Results Pages (SERP) or Bing, Baidu, Yandex and other search engines. This type of marketing requires continuous effort and some technical work to achieve the desired goals. There are a lot of Search engines on the Internet that uses an online auctioning system, where website owners or investors can bid on specific keywords that can be used as search terms by search engine users when they search for products or services.

This paid advertising service is Google's biggest source of revenue and can be a great way to attract new business clients.
In the digital marketing industry, ads are known as pay-per-click (PPC) ads as the person who publishes the ad does not get paid for it until the user clicks on the ad. PPC ads have many formats, they can be small in size or text, larger visual ads, or even video ads.
There are four methods of search in search engine marketing: keyword research, website saturation, backlinks, website popularity, and Whois tools. Whois tools will reveal the location of a site and provide valuable information on trademark issues as well as copyright. Keyword search is often the most important of the four, where everything is about choosing the right keywords in your marketing efforts.

Types of Search Engine Marketing (SEM)

In practice, there are two types of search engine marketing strategies:
  1. Search Engine Optimization (SEO)
  2. Pay Per Click (PPC)

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a set of techniques you do within your website such as internal links and internal SEO or what is known as on-page SEO and also external links and external Seo or what is known as off-page SEO. This strategy is based on natural appearing in search results or Organic Listings. Normal impressions usually occupy the bulk of the results page. This type of marketing depends on putting the keywords in the content of your site appropriately in order to be in the first place of the search engine results, thus increasing your website visitors and achieve your goal quickly without spending a dollar, but remember that this type of search engine marketing needs to be patient until you get tangible results from the search engines and in all cases may be the expected period of not less than 5 months if the constant updates are taken into account and applied first-hand.
Google's algorithms rank the pages of sites related to the keyword a user enters in search results based on their importance and relevance to the keyword.

Pay Per Click (PPC)
This strategy is based on Paid or Sponsored Listings, a text ad that appears at the top of the search results page. In other words, the advertiser asks the search engine to show its advertisement when users search for specific keywords chosen by the advertiser. In the PPC system, you pay for your ad to appear in the first search engine results. The payment method is pay per click on your ad (CPC) or Pay for your ad to appear 1000 times (CPM). This type of marketing depends on the targeting of certain keywords that have a low CPC and at the same time with a high average monthly search so as not to lose a large part of the advertising campaign budget.

SEM vs SEO: What is the difference?

⇨Search Engine Marketing (SEM) refers to paid advertising campaigns that show results in Search Engine Results Pages (SERPs), while Search Engine Optimization (SEO) refers to activities that improve visibility and increase the possibility of a website appearing in SERP's primary results.
SEM is a great way to get a new site to get started fast, or to create an existing site to easily generate large traffic. SEO is a long term strategy that can provide free traffic for a very long time.
⇨SEM and SEO are an important part of digital marketing strategy or any online marketing program. 

Pros and Cons of Investing in SEO

Let me tell you that most marketers around the world believe in the effectiveness of marketing through search engines, whether SEO or PPC, because they are simply measurable and I mean the ability of the marketer to measure the return on this marketing activity (ROI, Return on Investment).

Benefits of SEO to Your Business
Search Engine Optimization (SEO) is one of the most important online marketing strategies because most statistics indicate that 65% of the clicks on search engine results pages go to sites with natural impressions or Organic Listings, while only 35% of clicks go to text ads or Sponsored Ads.
Most companies that rely on the web to sell their services or products consider that SEO is the most important marketing channel for them because of its great importance in promoting the products or services and because of the low costs compared to other marketing channels such as Affiliate Marketing & PCC. One of the most important features is that the number of visitors does not end, but increases day by day if Google's terms and requirements are taken into account.
This is in addition to the sustainability of its usefulness compared to the PPC, which depends mainly on the budget allocated to it and of course, increases the cost of PPC campaigns the more competition for targeted keywords by advertisers.

Drawbacks of SEO
SEO strategy takes longer to see its results or reap the rewards in case you can show your site in Google results pages through PPC campaigns in less than 24 hours once approved by the Google advertising service team.

The SEO strategy needs more human resources than developers and editors, while you don't need developers' help when using the PPC strategy. The constant change in search engine algorithms may be one of the biggest risks. There are a lot of companies that have invested thousands of dollars for e-marketing agencies and specialized in the field of SEO to improve their ranking in search engine results pages and shortly after, these companies lost their rankings due to Google's changing algorithms.

Which is Better SEO or PPC?

⇒SEO is the best in search engine marketing because very simply you don't need to spend a dollar to control search engines, unlike PPC ads.
⇒SEO is also important in marketing through search engines for the other type because the results are continuous and do not end and this is the opposite of the other type, which ends with the results of the end of the ad campaign time, but do not despair when applying the rules and techniques of SEO because it may take as long as we mentioned For 5 months to get tangible results for your website from search engines.


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