Digital Marketing Channels for eCommerce - Characteristics and Advantages

 Digital marketing channels
The Most Important Digital Marketing Channels for eCommerce - Content Marketing, Social Marketing, Email marketing, Search engine optimization, Text Message Marketing

Digital Marketing Channels for eCommerce - Characteristics and Advantages

In this article, we will let you know the new marketing theory adopted by digital marketing that depends on modern digital technology to meet the needs of customers, achieve the objectives of the institution, the development of existing markets and the opening of new markets, thus achieving a huge increase in profits.


What is Digital Marketing?

  Digital marketing is the application of general principles in the science of marketing through the use of technological tools, especially the Internet, which is also the tactics and strategies that are used to transform the virtual market into a tangible market, so as to reach the client by e-mail, e-mail, Mobile phones, instant messaging, e-bulletin boards, social networking sites, search engines ... etc.
Internet marketing is the most important and largest grower of digital marketing, but it still falls under digital marketing and is not synonymous with it. Digital marketing goes beyond the idea of ​​Internet marketing to include everything related to modern technology. For example, SMS marketing can be achieved whether the phone is connected to the Internet or not, and belongs to digital marketing.

 Digital marketing not only refers to modern communications technology but refers to technological devices such as smartphones, Internet-connected TVs and to digital platforms such as smartphone applications.

The digital marketing process is divided into three steps:
Step 1: The pre-sale process (branding the target audience).
Step 2: The second step is during the sale (sale through direct advertising).
Step 3: The third and last step: the after-sales service (old customer service and solve their problems, stay in contact with them, and turn them into permanent customers).

Digital marketing is concerned with E-CRM, which is the abbreviation of Electronic Customer Relationship Management, which means the management of electronic customer relations, through the study of the market, the search for new customers, the service of existing and old customers, and give customers the opportunity to contribute to the development of products and services provided.


The Most Important Digital Marketing Channels for eCommerce

Digital marketing as mentioned above is any marketing process involving sophisticated technology and modern communications. In the section below we will address some of the most important channels of digital marketing:

Content Marketing by creating a website for the project
It is the most important marketing channel in the digital marketing of professional organizations. The business owner creates a website that represents the company and contains detailed data and information about the company's products or services, as well as creating a blog for the site to provide topics in the field in which the business specializes, to attract customers seeking to collect information about the subject before making the purchase.

Marketing through social networking sites
It is one of the most important channels in the last decade of digital marketing. Marketing on social networking sites aims at attracting customers and consumers, introducing them to the brand, interacting with them and providing all the information and service they want.
Ultimately, the goal is to turn the target customers into real customers by completing the purchase. The most popular social networking sites are Facebook, Instagram, Twitter, Youtube, etc.

Email marketing
It is one of the oldest methods of digital marketing, but still very effective in the marketing process is used extensively to comment on the latest developments or display new advertising content to customers. When using this technique you should be careful, many customers are upset about the frequency of e-mail messages, so do not send too many messages to your clients and give your information enough without exaggeration.

Text Message Marketing
Text messaging is one of the most effective marketing channels in digital marketing. It enables the business owner to send a text message directly to the target customer's phone. The text message will arrive whether the customer is online or not. Yes, Text messages are limited in the number of words, but they are very effective if they are used intelligently.

Search engine optimization (SEO)

It is a highly effective marketing channel. The business owner makes the necessary improvements in the content of his site to appear in the first search results, thereby attracting more interested in what he offers, and ultimately achieving sales. 



Characteristics and Advantages of Digital Marketing

1- The possibility of direct interaction between the client and the business
Through digital marketing, customers can express their wishes directly to the organization or business activity, by responding directly to the marketing elements issued by the institution.
For example, a customer can give a direct opinion about a company's product by writing a comment on one of its pages on Social Media. Of course, this helps the organization to understand the customers and their wishes and problems and then give them a chance to develop and grow.

2. Ability to communicate with the target market
Digital marketing allows accurate data and customer information, organizations can work with precise targeting to reach potential customers who can achieve good sales through them.

3. Low cost and ability to control the marketing budget more flexibly
The low cost of digital marketing comes as a result of its unparalleled efficiency. The idea of cost here is measured by the number of gains or profits that can be achieved through this cost.
Controlling your marketing budget is also a prominent feature of digital marketing. For example, you can start a marketing campaign on a social networking site for only $ 100, and you can stop it at any time in a moment.

4. Ability to collect and reuse data
With the advanced technology offered by digital marketing, business owners can collect and retain customer data and then re-use it to deliver unique marketing offers or achieve more sales for the same customers who have already purchased.

5. Ability to measure results and then make the required improvements
One of the most important features of digital marketing is the ability to monitor, record and analyze marketing results, and then make appropriate decisions that help the business to develop and improve.
In digital marketing, everything can be analyzed from the level of interaction on social media, through the opening of email marketing, watching marketing videos, and ending sales.
The analysis here includes the average age of customers, their type, interests, level of income, etc.

6. Fast access to results compared to traditional marketing
Through digital marketing, you often see results quickly. On the one hand, you can direct marketing in the direction you want most accurately. On the other hand, you can measure everything and you can see the results. However, the speed of getting results depends heavily on your marketing efforts, your creativity, and the size of your budget.

Important note: It is worth mentioning that the digital marketing process is a process of maximum flexibility, and does not have a ceiling for quality, it is a process of continuous improvement and always contain opportunities and possibilities to harvest results and better profits.


Digital Marketing Channels for eCommerce - Characteristics and Advantages  Digital Marketing Channels for eCommerce - Characteristics and Advantages Reviewed by The Scientific World on July 28, 2019 Rating: 5

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