Artificial intelligence helps make marketing strategies smarter, more impactful and more consumer-friendly.
AI can also play an important role in turning prospects into raving fans.
So it is expected that in the coming period, artificial intelligence will shift from a “desirable” to a “necessary” feature in order to enhance market presence and competition.
|How AI Can Improve your Marketing Strategy|
How Artificial Intelligence Can Improve Your Marketing Strategies?
Artificial Intelligence in Marketing
In the present time, artificial intelligence has become one of the most important technologies, due to the possibility of utilizing its applications in many fields, and its ability to completely change all industries.
Artificial intelligence is a necessary tool to help make the various types of data collected from different digital points of sale understandable and logical in their context - whether that data is arranged or not.
AI also helps quickly extract actionable marketing and business insights and provides customized customer service, simplifies your marketing efforts, so you have an advantage that makes you beat your competitors.
Many companies are increasingly using AI technologies to improve the consumer experience.
The preliminary research estimates suggest that by 2020, AI technologies will be already pervasive in every new product and software service. AI-based business revenues will reach $ 2.9 trillion by 2022. Of course, the marketing sector will be no exception.
Online marketing is one of the most important areas to benefit from automation and artificial intelligence.
There are some key elements to focus on when considering any marketing strategy or a marketing campaign aimed at acquiring new customers online.
How Artificial Intelligence can Improve Marketing?Artificial Intelligence (AI) helps marketers create highly personalized and cost-effective consumer experiences. AI can also play an important role in turning prospects into raving fans and it may help you change the way you attract, capture and nurture and improve the consumer journey. Read here about how AI can help improve your marketing strategies.
A marketing channel is a platform through which the marketing campaign can be implemented such as Google, Facebook, Pinterest, and other sites.
The choice of any of these sites depends on the type of audience you want to target; the "audience targeting" is a very essential part of this field.
The audience that searches for the product on Google, its goal is completely different from those who are browsing Facebook without accidental direct search for the product.
A great marketing channel can be chosen, but it is targeting that allows the specific audience interested in the business to be marketed.
In order to target an audience interested in the business, you need to specify the targeting criteria that will be used in your marketing channel to reach that audience.
For example, if an advertiser is going to target his search campaign, he or she will need to focus on people searching for keywords that reflect an interest in the advertised product.
If advertising on Facebook can target specific demographic groups that are interested in the product, AI can use historical data to identify gaps in the previous targeting process and develop targeting to reach a more specific audience.
Real-time Information and Communication
Identifying customer preferences and setting real-time information is a huge asset for any business.
AI-supported chatbots and virtual assistants communicate and respond to customers' queries 24/7.
They provide real-time customer service in a cost-effective manner and help you develop better marketing strategies based on customer thinking and current needs.
Artificial intelligence will maximize your marketing efforts and give you a better idea to clean up your time-consuming data segmentation and allow you to visualize new marketing strategies.
The research study conducted by Gartner suggests that by the end of 2020, customers will manage almost 85% of their business relationships with companies without human interaction.
This means that human interaction will be lower and most of the interaction will be conducted through chatbots that generally use artificial intelligence and other modern and sophisticated technologies.
AI-based technologies can help you understand customers' thoughts, their attachment to the brand and much more information that can help you build a strong relationship between you and your customers.
Keeping this in mind, marketers must rethink their marketing strategies and find out how artificial intelligence can help them.
Sales Forecasting Accuracy
If your current marketing strategy is not giving you the benefits and not converting your leads into a potential customer, then you definitely need to integrate artificial intelligence with existing plans.
Deep data analysis allows you to identify basic information about your customers' online consumption habits which helps you to calculate a customer's probability of purchase and gives you an idea of short-term and middle-term turnover.
With this marketers will know about the prospects of customers in advance along with an idea of how to deal with them.
Each marketing channel offers a range of options for where to advertise, such as that the ad appears on the right of the page, occupies a full page, and other options.
Each location achieves different results even if it is for the same advertisement and AI can determine the best places to advertise for each campaign based on historical data, by testing several new campaigns in various locations.
Creative design is what the audience finally sees, which motivates the audience to click through to the site's ad source.
Artificial intelligence can easily design banners for a marketing campaign using images and text on the company's advertiser site.
Design testing and selection of the best design can be done through several specialized sites. The whole process takes place without human intervention.
Artificial intelligence can help improve the cost of a marketing campaign based on the price the advertiser sets and wants to pay.
For example, if the campaign is going to run on the Search Network, AI can help constantly adjust bids based on the number of visitors on different channels.
Artificial intelligence is able to analyze different data in real-time, in order to give suggestions for campaign development, automatically implement decisions, while controlling spending and improving the budget.
Account-based marketing solutions can create smarter ads, but AI can maximize ad performance using lead-targeting data: demographics, purchase behavior, goals, interests, and searches, and other data, which helps provide deep analytics that was previously difficult to obtain.
Now marketers have the opportunity to understand customers, and to deal with them on an individual basis beyond mere demographics, a degree of customization previously unimaginable.