Sunday, July 25, 2021

The Benefits of Video Marketing for Your Business

Video marketing is a very powerful digital marketing strategy to grow your business. Let's see what are the benefits of video marketing for your businesses and why video marketing is so important to grow your business?

Benefits of Video Marketing
The Benefits of Video Marketing for Your Business 

What are the Benefits of Video Marketing for Your Business?

Video is also very accessible to anyone with Internet access, both for viewing and for producing. While there is certainly a trend towards better quality videos on a professional level, anyone can use their laptop and create their own videos. That would be the reason why the world would watch 1 billion hours of YouTube social videos per day.

Video marketing can be used for everything from building a relationship with customers to promoting your brand, services, or products. In addition, video marketing can serve as a medium for giving directions, promoting customer testimonials, live streaming events, and delivering viral (entertaining) content.

Video marketing is the strategy designed by marketing teams to create, organize, and use videos as a means of marketing their products or services to a target audience. The idea is to keep audience members interacting with the brand in a simple and easy-to-understand way.

Videos and visual content help you spread your brand awareness and establish a good connection between your company and your audience.

Video helps you connect with your audience. Today, much of the company's marketing efforts are designed to help build trust. Video is the bridge that connects what you say to who you really are, allowing customers to look behind the curtain and learn about your brand.

Video is a goldmine for SEO. Video helps create backlinks to your site, boost likes and shares (which can affect search rankings), and direct visitors to your site. As you know YouTube is the greatest online video sharing and social media platform, so make sure you publish your videos on YouTube and tag your target keywords.

Videos enhance information retention. If your customers only hear something, they are likely to retain about 10% of that information after three days. By contrast, if what they hear is accompanied by relevant images, they will retain an average of 65% of that information after three days.

You can see a 19% increase in open rates and a 65% increase in clicks with videos. Four times more customers would prefer to watch a product video, rather than read a product description.


Why is Video Marketing Important to Your Business?

Videos can help businesses showcase their products and services and attract new customers.

It is estimated that buyers spend a third of their time online watching video content and 45% consume more than one hour a week of videos on Facebook or YouTube. 

Marketers already know that, in just two years, 80% of network traffic will be based on the video, which already has the first result: the advertising associated with this type of content increases 40% every year.

Thus, both retailers and brands now aspire to achieve that advertisement that generates awareness, transmits a message, and represents business values. 

If you have any doubts about the need to use video marketing in your digital marketing strategy, here are some reasons why video is so important to your marketing strategy.


Videos are easy to consume

Consuming video does not require any kind of effort on the part of the user. Just press play and watch. Audiovisual content is infinitely more entertaining than reading a text and attracts the user's attention for much longer.


Videos are shareable

Videos are more likely to be shared than any other content. Especially those of emotional content and humor. Know your audience well and give them exactly what they want. And they will be the ones who decide if they share it and how much. But to start working, keep in mind one fact: 90% of the videos that are shared contain stories that appeal to the emotions (whether positive or negative).


Videos favor engagement

The video allows you to explain your message with many more resources and in a much more creative and emotional way. The images, sounds, montage, and voice-over are much more effective in telling your story. In addition, it is proven that 80% of users remember a brand much better after having consumed its videos.


Video marketing is not very expensive

When we talk about Video Marketing, we are not necessarily referring to large audiovisual productions. Doing Video Marketing is not hanging the television spot on YouTube or making a display with it. The audiovisual pieces must be specifically designed for digital. And although a campaign video requires a professional production to carry it out, the video content of your blog or social networks can be as homemade as that of your users. 


Videos contribute to SEO

As videos attract attention - increasing the time spent on your page - and are shared, they benefit natural positioning. Specifically, they are 50 times more likely to appear on the first page of Google than any other content. A user can spend 5 minutes consuming videos on a brand's site from his tablet and three minutes on his smartphone.


Videos increase conversion rates

90% of online buyers affirm that video helps them in the purchase decision and 85% are willing to buy on pages where there are videos because the audiovisual content makes the product more attractive and helps them understand it. In an Email Marketing strategy,  the inclusion of video is almost magic: it increases the open rate by 5.6%, the CTR by more than 96%, and decreases unsubscriptions by 75%. In the case of landing pages, conversions increase 80% when they include videos.


Note: The article is provided by SciTech Society. To read the original full article, click here: The Importance of Video Marketing to Your Business

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