Saturday, June 26, 2021

What is the Difference Between Sales and Marketing?

Sales and Marketing are two different terms that have different meanings, but each department is an integral part of the other. Here we will show you the real difference between sales and marketing.

Sales and Marketing
 Sales and Marketing

Sales vs. Marketing: What is the Difference?

In the broad business world, we find many terms such as sales, marketing, production, and many more, and they may look the same at times, but they are different and sometimes fundamentally different. In this article, we will highlight the difference between marketing and sales as well as the similarities between the two.


Definition of “Sales”: 

"Sale" is a term used to describe activities related to selling products or services. Traditionally, sales defines the sale of products or services and takes over the business as soon as the company knows there is a possibility that, if an ad introduces someone into a store, the salesperson may start with them from there.

In companies that practice inbound marketing and content marketing, salespeople still work in a similar way, but much of this task is done by the website. In addition to all the information the potential customers gather from online resources, they also seem to trust the business that shared this content.

Trust is the foundation of all business, if businesses can build trust via their websites, the sales process can be improved accordingly. Good sales representatives are still vital to business, sales reps can help potential customers with clarity, confidence, and efficiency. At the point when customers are handing over money, it is important that salespeople be there to act humanely and purposefully.

Traditionally, companies see sales as a reason for growth. When a company wants to grow, it looks to hire more salespeople. The sales manager's job responsibilities include:

  • Sales managers meet customer's requirements.
  • Analyze sales performance.
  • Forecast sales budget.
  • Deal with suppliers and distributors.
  • Control the quantity and quality of goods before sale.
  • Represent the company in exhibitions and events.


Marketing Definitions:

Marketing refers to the strategic activities of a company associated with market research, communicating, advertising​, distributing, or selling products or services.

Marketing is any business action that arouses interest or gathers knowledge about a potential buyer or customer, in a more traditional form than previous generations.

In the world of inbound marketing, marketing means creating content that informs website visitors about how a company's products or services can help solve their problems.

Marketing takes responsibility for an ever-increasing part of the sales process, marketing teams educate potential customers so they can move quickly and smoothly.

Marketing is an essential part because it builds trust with potential customers by demonstrating transparency. And transparency is created by the marketing team, and now in some companies, there is no sales department, and the trade depends only on marketing like Amazon.  Among the most important roles of marketing department are:

  • Marketers conduct market research.
  • Design and review marketing campaigns.
  • Organize various events.
  • Coordinate with various stakeholders such as customers, investors, competitors, suppliers, etc.


The Difference between Sales and Marketing

The main objective of the marketing department is to attract and inform potential customers and prospects about the brand, products, and services, and encourage potential customers to become real customers through knowledge.

The sales department can focus directly on the prospects by providing the actual solutions they need, the main objective of the sales department is to convert potential customers into loyal customers.

Both types have the same end goal of generating revenue but they each have different touchpoints and strategies so they must work synergistically to form a compelling process that is constantly converting potential customers into real customers.

Marketing focuses on pricing, promotion, and education, sales focus on quotas and goals and revenue targets. 

The marketing department uses strategies such as market research, analysis, and campaigns to understand the target audience, as well as find ways to showcase the company's products and services and create lists of potential customers.

The sales department devises and implements ways to build and maintain relationships with potential customers, and sales must offer solutions in the form of advice, products, and services.


We can summarize the difference between sales and marketing as follows:

Sales is the transfer of ownership of a product from one person to another in exchange for a valuable sum of money. Marketing is the analysis of the market, understanding the needs of users and ensuring that they are sufficiently interested in a new product.

The principle of selling depends on focusing on one thing only, which is to ensure that everything produced is sold. As for the marketing plan, it is concerned with ensuring that the quality and type of the product is consistent with the needs of the user and the standards he expects.

Sales focus on the needs of the company, marketing focuses on the needs of the market.

The sales relationship is a single relationship between two parties only, while the marketing relationship is with several parties and destinations.

The sales principle looks at the monetary value only of buying and selling, while marketing looks at what pleases the user and satisfies his needs.

Sales process ends with simply buying and selling but marketing is a principle that does not end with simply buying and selling, but rather it is a long-term strategy that has a long-term impact and requires a lot of time.

In sales, the customer is seen as the last link in the cycle of producing and selling a new product, while marketing, on the contrary, views the customer as the first and most important link.

Sales are sometimes centered around persuading the seller to buy the product and thus have limited individual interaction. As for marketing, it is a huge interactive campaign to make everyone understand about the quality of the product and this in turn stimulates sales.


Sales and Marketing Alignment 

It is clear that the difference between sales and marketing is very large, yet each department is an integral part of the other, the success of both departments requires harmonization of sales and marketing.

Internet marketing is only possible through effective two-way communication between departments, but they must first agree on the best way to work together. To do this, they must define and track clear goals and deliverables as the basis for the agreement, called a Service Level Agreement (SLA).

SLA is a contract between any departments that provide recurring services to each other.

The SLA document contains information such as common objectives for each department, customer profiles, buyer personas, and lead definitions, outlining the lead management protocol and how each department's performance is measured.

For example, a service level agreement (SLA) may specify how quickly sales will respond to leads generated by marketing. In this way, a standard is created to ensure that all parties pull their weight.

Once the sales and marketing departments are aligned, the operations within each department will naturally become more successful, and the common goal of revenue generation is more easily achieved.

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